When, in late September, rumors surfaced that Comcast was trying to buy NBC Universal from General Electric, Wall Street reacted with dismay. Grandiose attempts to combine media production and distribution — programming and plumbing — are nothing new in the entertainment business, but they almost always end in disappointment. Witness AOL Time Warner. So what in the world could be prompting the Comcast chief executive, Brian Roberts, to start down this accursed path?
http://www.nytimes.com/2009/11/15/magazine/15FOB-Phenomenon-t.html?_r=1
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